Baby Ariel Catch Me Autside How Obout That
A Guide to TikTok for Anyone Who Isn't a Teen
The app where Gen Z vies for 15 seconds of fame is not every bit incomprehensible as it might appear.
If you're old enough to remember Kesha's "Tik Tok," you may not be "old" by the standard definition—the vocal only came out in 2009—but you lot're probably notwithstanding too old to know most the other TikTok, the app of the same proper name. Teenagers and immature people are the primary users of the app, which can loosely exist described as a social network for apprentice music videos (users tin can make their ain also as merely watch everyone else's). If you know about it at all, it might exist past its sometime name, Musical.ly. And so why is it called something else now? What distinguishes it from the other apps that teens are obsessed with? Is it really worth a billion dollars? And are amateur music videos any good? The answers to those and more than questions can exist found below in this guide to TikTok, designed specifically for all those people who accept never washed the #raindropchallenge, the #posechallenge, or, clearly, the #levelupchallenge.
What was Musical.ly, and why did it alter its name to TikTok?
Musical.ly launched in 2014 (it was founded by Chinese entrepreneurs Alex Zhu and Luyu Yang) and gained a dedicated userbase over the next few years; in November 2017 it was acquired by ByteDance, a Beijing-based media and tech company, for a reported $i billion. At the time, ByteDance already owned a similar app, TikTok, which had launched in Mainland china in 2016. Musical.ly and TikTok were both pop, but each reigned in different parts of the world, according to Reuters—the former in the Americas and Europe with 100 million monthly active users (who called themselves "Musers"—it's unclear if that name will survive), and the latter in Asia with 500 million of the same. In fact, TikTok was also the most downloaded iOS app in the first quarter of this twelvemonth, per marketplace enquiry. ByteDance'due south decision to bring the two apps together as one product was a motion toward efficiency, and the company told Reuters it decided that TikTok "better reflects the breadth of content created on our platform that extends beyond music to comedy, functioning art and more." Then, in early Baronial, TikTok absorbed Musical.ly—all user accounts and videos were moved to TikTok, and the app formerly known every bit Musical.ly ceased to exist. (Due to China's restrictive internet rules, TikTok remains a standalone app there, where it goes by the name Douyin and has over 300 million monthly active users.)
What else changed when the app became TikTok?
Not all that much! The update notes promised "new creator tools and interactive filters" as well as "bug fixes and performance improvements." These include the ability to post "reactions," new filters, and background effects. Users were additionally promised admission to content from more than countries and better personalized recommendations. And since digital mindfulness is all the rage right now, the new app is able to warn users when they've been using it for more than than two hours.
In a video reviewing the new app, YouTuber LifeWithErick noted that the one-time Musical.ly app indicated in profiles how many videos users had on the site and how many videos they had liked, features that disappeared with the update. The camera, the font, and the way drafts announced are also different.
How long are TikTok videos?
Like the dearly departed app Vine, Musical.ly encouraged creativity within very specific limits. Rather than the 6 seconds that defined Vine, on Musical.ly, and at present TikTok, 15 seconds is the magic number. That'southward the upper limit for recording within the app, but users tin can cord those clips together to make stories of up to lx seconds long. Users likewise have the option of uploading longer videos that were not recorded inside the app.
What do people do on TikTok? Is information technology all lip-synching?
Lip syncs were the original raison d'être of Musical.ly, but the app came to be known for more than just music. ("2017 will be remembered as the year Musical.ly transitioned from an app primarily for posting music videos to a broader social-media and amusement platform," the Wall Street Journal wrote in November.) The selection to go with the TikTok platform ways that will only be more than true going forward.
Dancing is particularly big on the app, which makes sense given its musical roots, and and so are other motion-based activities like gymnastics, cheerleading, and parkour. One-act is huge, though it's oft lip-sync–based comedy, which is something better experienced than explained: Hither is a video of a girl lip-synching to the viral "catch me exterior" clip from the episode of the Dr. Phil testify that gave us rapper Bhad Bhabie. Also on the app, media companies similar NBCUniversal and Seventeen host curt "shows" that are aimed at its young users. Basically, you tin find a little fleck of everything there.
How does one navigate TikTok?
Like videos from Vine and Instagram Stories and every bit befitting a mobile-native app, TikTok videos are vertical. That's not the only element of the app that might band familiar—in that location are filters à la Snapchat, and you can bear witness appreciation through "hearts," which are essentially the same every bit "likes." The app should seem pretty intuitive if you've logged time elsewhere in the social media–verse.
Afterwards you download TikTok and open it on your phone, a video will start playing right away without you even selecting one (merely like in IGTV). The videos that play automatically are featured videos, labeled "for you," which the app has called to highlight—users can switch to "post-obit" to see videos from the people they follow—maybe you'll follow friends, or popular "Musers," or just people who charm you. Clicking on the dwelling house button in the bottom left corner will load upwards a new video.
To explore further, try the magnifying drinking glass icon adjacent to the domicile icon, where you tin search key words and hashtags—yes, TikTok uses hashtags—as well as explore some of what's trending—aye, at that place's as well trending in TikTok. Within videos, tap on the screen to intermission (as with Instagram Stories), and await to the right side for the user icon of the video's creator (which will take you lot to that user's profile), the number of "hearts" it got (yous tin can click to eye it as well), and the number of comments information technology got (click to read them). Along the bottom of the video, observe the user'due south name, caption, and the name of the song that'south playing. Captions tend to contain more than hashtags that you tin explore by clicking on them. TikTok has a library full of clips of pop songs, but users can also use their own recordings or "original sound," which can exist anything from the person talking to a different excerpt of a song to a strange viral earworm. Yous can click on any song to see more videos of that vocal.
When you're ready to postal service your own video, click on the plus sign at the bottom of the abode screen—and study up on how to make a good 1.
Is TikTok only for teens and young people? Will so-called olds understand it?
As mentioned higher up, if you've used basically any other form social media, yous should accept a pretty good head kickoff. That said, it'south true that the app's userbase is quite young: Earlier this year, Digiday cited the statistic that 50 percent of those who used Musical.ly on iPhones were betwixt the ages of xiii and 24; that number was sixty per centum on Android. (Female person users outnumber males on both platforms.) Anecdotally, the app is also quite popular with tweens equally well, despite terms of service that state that users must exist at least xiii to sign upwardly.
Is TikTok wholesome and rubber? Are there creeps?
Every bit with whatever social network, at that place accept been instances of strange adults contacting children inappropriately on the app. Parents have access to the usual privacy settings if they're concerned nigh their kids' accounts, though there are no parental controls. Also, remember: Information technology's possible to watch videos without ever creating an account.
As for the ceremoniousness of the content itself, all the bad words and sexual lyrics that go along with popular music are obviously part of the app, and some of the outfits and dance moves in videos can be a little risqué. There take also been some reports of darker content, like videos depicting self-harm and violence, on the app.
Has anyone gotten famous from TikTok/Musical.ly?
Yes, much like YouTube and Instagram, it has its own ecosystem of stars, some of whom take followings of millions of fans. Top Musers include Baby Ariel, Jacob Sartorius, Loren Gray, twins Lisa and Lena (twins are big on TikTok), and Mackenzie Ziegler (younger sister of Sia'due south favorite young collaborator Maddie), among others.
Tin can people make money on TikTok?
In brusque, yeah! Music labels tin make money when popular videos lead to increased sales and streams, brands can make coin through partnerships with the app, and individual Musers can make money, too: Fans or followers can purchase budgetary gifts of anywhere from 5 cents to $50 for Musers, with a percentage of the acquirement also going to the app itself and the distributor, like Apple or Google. These creators can pursue "brand partnerships" as well. 1 Muser was reportedly earning $25,000 a month through partnerships and gifts equally of last yr.
What's with all the challenges?
Yous've surely heard of the #InMyFeelingsChallenge, the dance craze based on the Drake song. On TikTok, that's just the beginning. At any given time, you can peruse at least five unlike challenges that are trending on the app, where "challenge" has come up to mean a format for a video for fans to endlessly iterate upon, usually involving a vocal. The #idolchallenge asks fans to dance to the new BTS song "Idol," the #matildachallenge has fans making videos where they pretend they can do telekinesis (like in the '90s movie), the #unmakeupchallenge is virtually taking off makeup, the #dontjudgemechallenge seems to be about dressing up in extremely ugly, clownish makeup and so transforming into a beautiful person—or (record scratch) not—and many, many more.
What about memes? Are there memes on TikTok?
Of course there are memes! Frequently there are challenge-esque hashtags that don't explicitly include the word "challenge" in them, but they share Deoxyribonucleic acid with the challenges nonetheless, which ways it's kind of difficult to distinguish between challenges and memes on TikTok, only it's probably not something to spend also long dwelling on. Simply know that for every meme yous encounter outside of TikTok, y'all tin can probably find it within TikTok. For example, right now in that location's a lot (like, more i one thousand thousand) of videos based on that "Johny, Johny" vocal. At that place's a lot of SpongeBob. In addition to the #InMyFeelingsChallege, there'due south this whole submeme where girls mouth along to a track that answers "Kiki" with an annoyed "What?" and "Do you love me?" with "No!" Basically, TikTok is a world unto itself, i that'southward very much worth exploring next time you find yourself with 15 seconds, or hell, 15 times that, to spare.
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Source: https://slate.com/technology/2018/09/tiktok-app-musically-guide.html
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